History[ edit ] The phrase "perception management" has often functioned as a euphemism for "an aspect of information warfare. Similarly, public officials who are being accused of shading the truth are now frequently charged with engaging in "perception management" when disseminating information to media or to the general public. Although perception management operations are typically carried out within the international arena between governments, and between governments and citizens, use of perception management techniques have become part of mainstream information management systems in many ways that do not concern military campaigns or government relations with citizenry.
People in organizations are always judging each other. In many cases, these judgements have important consequences for the organizations. Application of Perception in Organisational Behaviour Let us look at the more obvious applications of perceptions in organization.
A major input into who is hired and who is rejected in any organization is the employment interview. Evidence indicated that interviewers often make inaccurate perceptual judgements.
Interviews generally draw early impressions that become very quickly entrenched. If negative information is exposed early in the interview, it tends to be more heavily weighted than if that same information comes out later.
As a result, information elicited early in the interview carries greater weight than does information elicited later. A "good applicant" is probably characterised more by the absence of unfavourable characteristics than by the presence of favourable characteristics.
The employment interview is an important input into the hiring decision and a manager must recognize that perceptual factors influence who is hired. While this can be objective, many jobs are evaluated in subjective terms.
Subjective measures are, by definition, judgemental. What the evaluator perceives to be "good" or "bad" employee characteristics will, significantly influences the appraisal outcome. An impressive amount of evidence demonstrates that people will attempt to validate their perceptions of reality, even when these perceptions are faulty.
Perception in business situation: 1) Perception and motivation: perception of the workplace plays a major role in ph-vs.come an employee is experiencing some unexpected money trouble. Because of her disposition (she is worried) and the salience of money (it is unusually important to her at the moments), she will be especially sensitive to issues of compensation/5(K). Managerial implication - Organizational Behavior Perception in business situation: 1) Perception and motivation: perception of the workplace plays a major role in motivation. (3) When the traits have moral implications. (4) Perception is very important in understanding the human behaviour. (5) If people behave on the basis of their perception, we can predict their behaviour in the changed circumstances by understanding their present perception of the environment.
This is particularly relevant when we consider performance expectations on the job. Managers can harness the power of the Pygmalion effect to improve productivity in the organization. It appears that high expectations of individuals come true.
Managerial implications of perception 1. MANAGERIAL IMPLICATIONS OF PERCEPTION ph-vs.comaj 2. Perception Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what we perceive can be substantially different from objective reality. 3. Managerial Implications Of Perception In Business Situations Perception is a process by which individuals organize and interpret their sensory impressions (sight, sound, smell, touch, and taste) in order to give meaning to their environment. (3) When the traits have moral implications. (4) Perception is very important in understanding the human behaviour. (5) If people behave on the basis of their perception, we can predict their behaviour in the changed circumstances by understanding their present perception of the environment.
Managers can extend these high expectations of individuals to an entire group. When a manager expects positive things from a group, the group delivers.
Similarly, if a manager expects people to perform minimally, they will tend to behave so as to meet these low expectations. Thus, the expectations become reality.
Another important judgement that managers make about employees is whether they are loyal to the organization. Few organizations appreciate employees, especially those in the managerial ranks openly disparaging the firm.
What is perceived as loyalty by one may be seen as excessive by another.
An employee who questions a top management decision may be seen as disloyal. Some employees called whistle -blowers who report unethical practices by their employer to authorities inside or outside the organization, typically act out of loyalty to their organization but are perceived by management as trouble makers.(3) When the traits have moral implications.
(4) Perception is very important in understanding the human behaviour. (5) If people behave on the basis of their perception, we can predict their behaviour in the changed circumstances by understanding their present perception of the environment. Individual perception of different stimuli: Implications for managers Santos- Alvarez, M.A., Garcia-Merino, M.T., Vallelado-Gonzalez, E.
Download Paper (Kb) Abstract: Managerial perception is the process by which managers form an image of the stimuli they receive.
According to research, perception is conditioned by the individual's cognitive profile. On the one hand the impacts of managerial perception on the entire strategy development process or a specific phase within the process, with a particular focus on â€œhow this perception may vary in different managerial levels, industries, and environments.â€ On the other hand the effects of managerial perception on organizational.
Perception management is a term originated by the US military.  The US Department of Defense (DOD) gives this definition: Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all.
Managerial Implications Of Perception. essay will look into perception in the workplace and the role perception can play and how a person’s perception of others impact an organization’s behavior, the positive and negative on using perception shortcuts when judging others.
Perception is a mental and cognitive process that enables us to interpret and understand our surroundings. Social perception, also known as social cognition and social information processing, is a four-stage process.